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The global publishing industry is facing a new set of challenges. Rising pulp prices, fluctuating freight rates, increasing warehousing costs, and narrowing profit margins are forcing publishers to rethink production efficiency. At the same time, readers continue to expect high visual quality, smooth print surfaces, and vivid image reproduction. Reducing costs without compromising print performance has become a core challenge. In this environment, Light Weight Coated (LWC) paper is no longer merely an alternative material. It is increasingly becoming a strategic choice for cost-efficient publishing.
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